News 2015



Henkel’s GAP FILLER 1400SL Offers Robust Thermal Performance and Void Filling Capabilities 

Henkel Adhesive Technologies continues to expand its thermal materials portfolio and today announced the development and commercialization of GAP FILLER 1400SL.

Novelis and Henkel Partner on Advanced Bonding Technology for High-Volume Aluminum Vehicles 

Novelis, the world leader in automotive aluminum sheet, and Henkel Adhesive Technologies today announced the signing of a long-term agreement to collaborate on the development of advanced bonding technologies for the use of aluminum in high-volume vehicles.

Sharing Great Ideas 

As a way of providing a robust opportunity for employees to learn about new product developments and innovations, Henkel’s Bridgewater, NJ site hosted a poster session in December.  With the ultimate goal of increasing awareness across the business and idea sharing, the posters covered topics ranging from bio-based technologies to predictive capabilities.

Henkel Executive Publishes “Becoming a Digital Distributor: Strategies and Tools that Create Value” 

It’s no secret that digital tools have had a great impact on the way we live, but what about the way we work? Mark Dancer, Vice President of Global Channel Management at Henkel Corporation, addresses this question for distributors in his new book, Becoming a Digital Distributor: Strategies and Tools That Create Value. Dancer’s book addresses how crucial it is for distributors to get on board with digital tools.

Win At Glue – Loctite products create a feeling of success
Loctite Scored Big at the Big Game 

Loctite´s commercial at the Big Game was a big success. While the game established a new record with more than 28 million tweets, Henkel´s first ever TV commercial at the most-streamed sports event globally delivered peak performance in digital activation and social media engagement.

Loctite Lewis is the testimonial of the current ‘Win at Glue‘ campaign
Winning At Glue – Loctite goes to the Big Game 

Loctite will become the first-ever adhesive brand to advertise during the annual championship game of the National Football League. Henkel Adhesive Technologies, the leading solution provider for adhesives, sealants and functional coatings worldwide, is taking a bold step by advertising during one of the most watched television broadcast events of the year, becoming the first Henkel brand to do so.